Top News Media Expert Reveals HOW To Use FREE Press to Grow Your Business, Organisation And Expert Status
From: Pete Burdon

Dear Business Owner and Expert

If your goal is to grow your business and be seen as the go-to expert in your industry, you need to add this profit maximising, simple  and cost-effective technique to your marketing mix.

I'm talking about attracting FREE news coverage from media outlets that focus on POSITIVE NEWS. There’s no other form of marketing that creates so much lead generation, reputation-building, and doesn’t have to cost you anything. Featuring in a news story has been valued at anything between 3 and 6 times higher than an advertisement of the same size.

This really is SIMPLE TO DO. It's just a matter of understanding the process. You need to know who to contact, how to communicate with them and what they are looking for. And believe me, you have so much POSITIVE information that they would be very interested in. Most people don't understand this.

That’s why we’ve decided to run this workshop.

You see…

Most people (and some PR Companies) don't understand the media in today's world. Their needs have changed and that creates a MASSIVE opportunity for you. 

Let me explain...

The vast majority of what the media uses comes from people approaching them. I'm not just talking about the big television networks and metropolitan newspapers, but local and niche media (Which is where many of you should focus your attention). But I can tell you as a former reporter and from discussions with current ones that about 80 percent of what they receive is unusable. So if you know what they want and how to present it to them, you are in the other 20 percent and will reap all the huge benefits that news coverage brings. It's almost as if the 20 percent have a massive advantage. THEY DO and so can you.
What Are These Benefits?


FIRST, your reputation skyrockets because people featured in the media have the third party endorsement that nothing else offers.

SECOND, you get seen by far more people because most media outlets have a massive reach and you can target media used by your potential customers and clients .

THIRD, if you do this yourself, and it's simple and quick, it's absolutely free. 

FOURTH, research shows that being featured in the news, whether that be print, radio or TV, is anything from 3 to 6 times more effective than advertising..

FIFTH, this puts you ahead of your competition because I bet they don't feature in the news and rely on blowing their own trumpets

“Now You Can Put This Into Practice!”
I’ve trained everyone from business people to subject matter experts to politicians on how to use the news media to their advantage.  I've also worked on both sides of the media interaction so I know what media want and how to get them to accept your story ideas.

I now specialise exclusively in this area because I used to get frustrated in both of my roles and a journalist and Government Press Secretary. 

I was frustrated because I saw so many people miss major opportunities to attract positive media attention that would have a huge positive impact on their businesses and perceived expert status.

That's why I decided to focus on this and that's what the seminar is all about. 
Event: Auckland CBD
Date:   Wednesday November 21, 10am-12pm 
Hotel: To be announced
“Who Should Attend This Event?"
The seminar is designed for anyone who wants to grow their profits, profile or expert status among their target markets . This includes, although is not limited to, the following:
  •  SME business owners
  •  Authors and Speakers
  •  Business coaches
  •  Communication staff
  •  Franchisors and Franchisees
  •  Action takers!
  •  People with ideas, products or strategies that NEED to be shared with the world
  •  People who understand the value of free publicity and how it can influence your business and branding
Event: Auckland CBD
Date:  Wednesday November 21, 10am-12pm 
Hotel: To be announced
What People Have Said…
Today’s workshop was great in highlighting the practical things we need to think about as Franchisors and the opportunities we have with media. We need to be prepared. Franchisors need to put this on their radar and speak to Pete. He’s practical, experienced and has a focus on Franchise systems.
Nathan Bonney
 Chief Operating Officer 
The Cobb Group
Maurice Williamson
 Former Cabinet Minister in the New Zealand Government
"Pete is an expert at getting good publicity. When he was my press secretary in government, I remember weeks when I got more media coverage than the Prime Minister and Pete was a major factor in making that possible."
Sally Couper Australasian Real Estate Investor 
and Author
I self-published a book on how to become a successful real estate investor and needed publicity for it. After contracting Peter’s services, the Television and Newspaper coverage he generated saw my sales escalate. In my experience, media publicity is fantastic for any business, whether you are using a public relations company or doing it yourself.”
Sharnie Williams Marketing Manager, Pulse Utilities Limited, Auckland
"Pete ability to quickly understand our business and help us identify possible PR opportunities was extremely useful. I would certainly recommend this course for all individuals or companies requiring an insight into the media world from someone who has had significant experience in the industry."
Let Me Show You What You’ll Learn…
  •  How reporters and producers operate and how you fit into that
  •  How to find, write and get guest articles published in target media for FREE, rather than spend tens of thousands of dollars in advertising costs for the same space 
  •  What positive stories the media want from you
  •  How to communicate with different media
  •  How to find the best media to focus on 
  •  How you or your staff can attract publicity themselves in limited time without outside help
  •  How the internet and social media can boost your media publicity campaign
  •  How to help reporters in media interviews while also taking control
  •  My 5 step media interview preparation system
  •  Plus much much more…
If you’re opportunity driven, you’ll want to jump at this chance to learn my methods and strategies. Mastering these incredible skills and mindset can help you finally create the business wealth you’re after. 
Special Offer For The First 10 People Who Register
For the first 10 people who register, you’ll get the “Action Takers Bonus” gift. The only requirement is to attend the seminar.
BONUS
“Media Training for Modern Leaders.”

You’ll get a hard copy of Pete’s book.

Value: $29.95
** Special Offer For People Who Register
Before the 12th of February 2018!
Those of you who know me, know that I am constantly saying you need to take action to be successful. Because of this I am offering this “Action Takers Bonus” gift - Exclusively to those who book before the 12th February. 
YOUR EARLY BIRD BONUS!
The "10 Day Turnaround"  book.
You'll get a hard cover copy of Darren's International Bestselling book and learn how to Transform Your Business Virtually Overnight.

Value $39.95
Event: Auckland CBD
Date:   Wednesday November 21, 10am-12pm
Hotel: To be announced
ABOUT PETE
Author, Speaker, News Media Specialist
Pete is the founder and head trainer of Media Training NZ. He is a former daily newspaper reporter and high-profile government press secretary.

This puts him in the unique position of having worked on both sides of the media interaction. That not only means he knows exactly what the media want in their positive stories, but also how to convince reporters, producers and editors to publish and broadcast material that can massively boost profiles and reputations.

Pete moved into media training because he saw a major disconnect between the news media and their potential story sources. He saw so many business people and experts miss massive opportunities to generate media coverage that could move them to the next level overnight. He now shows them how to leverage those opportunities.

Pete offers both online and face-to-face training and is a regular keynote speaker at conferences and other sector events.

He has Masters Degrees in Journalism and Communication Management, lives in Christchurch, New Zealand, and works across both New Zealand and Australia.



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