Franchise Media Training is run by founder and head trainer Pete Burdon. Pete is a highly sought after media trainer with a strong focus on the Franchise Industry.
His training focus is on helping Franchise businesses grow their bottom lines by generating their own positive news media publicity. This includes both online and face-to-face training options. His training extends to media interview preparation and crisis communication, all with a focus on the Franchise Industry.
Pete developed his training after roles and a daily newspaper reporter and government press secretary. This experience gave him the knowledge to understand exactly what reporters and producers want and how Franchise businesses can grow their profiles and reputations by giving it to them.
Pete is highly qualified. He holds a Master of Arts Degree in Journalism from the University of Canterbury and a Master of Arts Degree in Communication Management from the University of Technology in Sydney.
Pete is the International author of “Media Training for Modern Leaders.” He’s based in Christchurch, New Zealand where he lives with his wife Stephanie and daughter Olivia. He travels extensively across the Asia Pacific region to conduct workshops and present at conferences and other events.