Pete Burdon Founder of Franchise Media Training
Franchise Media Training is run by founder and head trainer Pete Burdon. Pete is a highly sought after media trainer with a strong focus on the Franchise Industry.

His training focus is on helping Franchise businesses grow their bottom lines by generating their own positive news media publicity. This includes both online and face-to-face training options. His training extends to media interview preparation and crisis communication, all with a focus on the Franchise Industry.

Pete developed his training after roles and a daily newspaper reporter and government press secretary. This experience gave him the knowledge to understand exactly what reporters and producers want and how Franchise businesses can grow their profiles and reputations by giving it to them.

Pete is highly qualified. He holds a Master of Arts Degree in Journalism from the University of Canterbury and a Master of Arts Degree in Communication Management from the University of Technology in Sydney.

Pete is the International author of “Media Training for Modern Leaders.” He’s based in Christchurch, New Zealand where he lives with his wife Stephanie and daughter Olivia. He travels extensively across the Asia Pacific region to conduct workshops and present at conferences and other events.
What They're Saying...
"Pete recently presented a keynote and conducted a workshop at the Franchise Association Conference. He raised the awareness of our members as to the need to be media ready and savvy, both in how to attract positive media attention and maintain reputations when things go wrong. Pete's sessions were enlightening, practical and informative and we all left realising the need to be PR crisis ready and media prepared. The feedback I’ve had since indicates that his sessions were a conference highlight." 
Robyn Pickerill
 CEO, Franchise Association of New Zealand
"Pete is an expert at getting good publicity. When he was my press secretary in government, I remember weeks when I got more media coverage than the Prime Minister and Pete was a major factor in making that possible."
Maurice Williamson
 Former Cabinet Minister in the New Zealand Government
"After completing a media interview training workshop with Pete Burdon of Franchise Media Training, I feel so much more confident in dealing with media scrutiny if it ever comes my way. I now know how to get my points across to media in a way that also satisfies them and how to avoid getting into trouble. This is a great insurance policy for franchisors and also helps us get important points through in positive media interviews."
Brad Jacobs
 Director and Property Manager, The Coffee Club, New Zealand
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