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Learn How To Protect Your Franchise From Media Threats The Easy Way

If your goal is to sell more franchises and grow the bottom lines of your franchisees without breaking the bank, you need to add this profit maximising, simple and cost-effective technique to your marketing mix.

I'm talking about attracting FREE news coverage from media outlets that focus on POSITIVE NEWS. There’s no other form of marketing that creates so much lead generation, reputation-building, and doesn’t have to cost you anything. Featuring in a news story has been valued at anything between 3 and 6 times higher than an advertisement of the same size.

This really is SIMPLE TO DO.

I've worked with two types of businesses when it comes to crisis communication in today's world.

The first group have a plan and are ready to act immediately when something goes wrong. This is vital because people make up their mind quickly as to whether you are a victim or a villian. This group come out with minimal damage because they were able to communicate straight away when people were still forming their opinions.

The second group suffer badly because they were nowhere to be seen in this opinion-forming stage. You need PR help, but it can take time for that to arrive. You must be ready to act yourself and have a plan in place for that.

YES! Show Me How To Protect My Franchise From Media Threats

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