Franchise Media Training was launched to bridge the gap that exists between the news media and the franchise sector. It offers training and services in two core areas.
Firstly, it prepares franchise systems to be ready for negative media attention. This can damage franchises more than other businesses because a bad news story focused on one franchise outlet impacts the brand and bottom line of the entire system, sometimes severely. It’s too late to start planning for this when something happens.
The second core service is training franchise staff how to stand out from the competition by regularly appearing in the news media for positive reasons. The multiple locations that franchise networks enjoy give them the opportunity to generate masses of good media coverage both locally (Through Franchisees) and nationally (Through Franchisors). This grows reputations and bottom lines across the network like little else, just as negative publicity can destroy them.
In a nutshell, Franchise Media Training prepares clients to minimise the bad news and attract the positive.