Franchise Media Training was launched to protect and grow the reputations of franchise systems and their leaders.
Firstly, it prepares them to be ready for negative media attention. This can damage franchises more than other businesses because a bad news story focused on one franchisee impacts the brand and bottom line of the entire system, sometimes severely. It’s too late to start planning for this when something happens.
Secondly and just as importantly, it grows these reputations through two core services. It trains franchise staff how to make their businesses stand out from the competition by regularly appearing in the news media for positive reasons. This is something that very few franchises do in today's world, despite its power.
The other service is the publication and mass distribution of books featuring top franchise leaders from their specific countries. The books feature one leader per niche and are guaranteed bestsellers. Franchise Media Training is currently selecting worthy candidates from the US, following the publication of "New Zealand's Top Franchise Leaders, Secrets Revealed." More about this below.
In a nutshell, Franchise Media Training prepares clients to minimise the bad news and grow the brands of both franchises and their leaders.