Company Profile
Franchise Media Training was launched in 2016 by former journalist and government press
secretary, Pete Burdon.
The company offers products and services to show those in the sector how to sell more
franchises and grow existing profits by generating masses of free news media coverage in their target media. Franchise Media Training also prepares franchises to deal with any potential negative media attention, while Pete speaks regularly at franchise conferences and other event.
The business was started for two important reasons. Firstly, because franchises have so much more to offer the media in the way of positive stories than any other businesses. This is because of their proven credibility, plus their multi-site locations. But despite this incredible opportunity, few have taken advantage of it.
Franchise Media Training has a unique point of difference with other more general media
training companies. Apart from the niche focus, all of its training focuses is on meeting the needs of both franchisors and the news media.
This is because the best way to generate positive media attention and all the massive benefits that creates is to help reporters and producers get good stories. In other words, its not about ‘scoring some free publicity,” but about helping reporters get good stories. Then everyone wins.
The same approach is taken when it comes to preparing for possible negative attention.
Franchise Media Training is a member of both the Franchise Council of Australia and the Franchise Association of New Zealand.
Pete Burdon: Founder and Head Trainer
Pete has 20-years experience as a reporter and media advisor. As a former daily newspaper
reporter, he is well aware of what the media want and how to give it to them.
Just as importantly, Pete has worked on the other side of the news. As a high-profile press secretary for the New Zealand Government, he advised Cabinet Ministers on how to deal effectively with the media. His advisory role extended to that of spokesperson. After performing the same role for a major industry lobby group and a leading public relations company, he moved into the world of the self-employment.
Pete is the international author of, "Media Training for Modern Leaders," published in Melbourne, Australia, and available in multiple locations. The book stands out among other similar publications because it takes into account how franchise and other leaders must change their approach to the news media in today's world. It is also one of the most up-todate books on the subject available anywhere in the world. These changes are also reflected in all Franchise Media Training’s workshops.
Pete has two Masters Degrees. The first was achieved in Journalism at the University of Canterbury and the second in Communication Management from the Sydney University of Technology.
Pete lives in Christchurch, New Zealand with his wife Stephanie and daughter Olivia. He travels extensively across the Asia Pacific Region with his work.
For more information about Franchise Media Training, visit www.franchisemediatraining.com or
email Pete Burdon on office@FranchiseMediaTraining.com
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